NFI Initiates Maximize Miles Campaign

This week, NFI initiated a new driver awareness and education campaign called the “Maximize Miles” campaign. It is intended to educate NFI drivers on how to maximize their miles per gallon and conserve fuel.

The campaign will initially focus on four simple steps to maximize miles:

• Shifting gears at the right RPM for maximum power, rather than shifting at higher RPMs.
• Starting trucks in the most fuel-efficient gear
• Eliminating unnecessary idling.
• Checking tire pressure before every trip.

According to Rob Barron, NFI’s appointed “Fuel Czar”, “If we can have every driver in all our fleets think about these four steps as they walk towards their trucks each morning, and then act on them, we will dramatically improve our fuel efficiency. This program will not only conserve fuel but it will also help to lower greenhouse gas emissions which is one of our goals as an EPA SmartWay Transport Partner.”

The Maximize Miles campaign will be communicated to drivers through letters, posters, driver-manager messages, newsletters and stickers placed on tractor dashboards. This campaign will be carefully measured for effectiveness.

NFI offers a variety of services to help businesses manage, grow and succeed in today’s logistics marketplace It is a fully integrated supply chain solutions provider offering logistics, distribution, transportation, intermodal and real estate services across the U.S. Headquartered in Vineland, NJ, the company owns nearly 60 trucking and maintenance facilities nationwide and globally, with over 10,000 tractors & trailers encompassing OTR and dedicated fleets. Privately held by one family since its inception in 1932, NFI employs over 5000 individuals, operates over 15 million square feet of contract and public warehouse and distribution space, and generates $800 million in revenue annually. NFI is a partner in the Environmental Protection Agency’s SmartWay program, which is dedicated to increasing energy efficiency and reducing the impact of the freight industry upon the environment. NFI is a one-stop resource for integrated supply chain solutions. For more information visit: www.NFIindustries.com.